About Us

About Us

Stylish. Sustainable. Meet SHIBUI.

‘shibui’: a Japanese word that refers to an aesthetic of simple, subtle, and unobtrusive beauty.

These ideas guide everything we do at SHIBUI: a simple elegance is integral to our on-trend, luxury designs.

We’re a truly sustainable women’s fashion brand that doesn’t compromise on style, design or quality.

We Don’t Cost The Earth

Our collections are not just beautiful, but also mindful, showcasing garments that are kind to the environment. You won’t find any greenwashing here. It’s not a marketing tactic. We care about our customers, our people and the planet, and we source high quality, sustainable materials and fabrics via one ethically-run supply chain, all at an affordable price.

Sustainability Without Compromise

The SHIBUI ethos is all about sustainable women’s fashion that doesn’t compromise on design, style or commitment to the environment. We are born with a sustainable conscious and not just playing catch up. Read more about our sustainability pledges and work.

Whether you’re looking for athleisure wear, activewear, swimwear or outerwear -  SHIBUI's timeless collections have everything you need to look and feel amazing about yourself, and your contribution to a more sustainable world.

  • Eco Friendly

  • Stylish

  • Sustainable

1 of 3


When you choose SHIBUI, you’ll feel great about what you wear, while making a positive impact on the environment and local economy.


    Sometimes a brand logo can be overlooked, so we wanted to share the thinking behind ours.

    It summarises the SHIBUI philosophy by embodying three strands of sustainability: clean energy, represented by the windmill shape, a persimmon flower shape to demonstrate plant-based living and the circular economy is shown in the heart of the logo by our own twist of the globally recognised recycling symbol.

    We’re proud of how this one elegant icon sums up what we’re all about.


We only use the highest quality, sustainable materials and fabrics via a single supply chain, which means we’re involved in every step of the process. 

Learn More