We're committed to delivering sustainable products. This commitment to sustainability goes beyond the garments themselves to the packaging, made from recycled polyester bags. Even the swing tickets attached to the items are sustainable: they’re created from recycled seed paper, with the ticket string fashioned from organic cotton. No plastic here!

  • Organic Cotton

    Grown from non-genetically modified plants, and without the use of toxic pesticides or fertilizers, organic cotton relies on natural rain. Resultantly, we can proudly say that one of our dresses = 735 days of drinking water saved!!

  • Recycled Cotton

    According to data from the environmental protection agency, around 85% of all textiles used (globally) are wasted in landfills or incinerators, and these can take more than 200 years to decompose

    By repurposing cotton scraps and factory offcuts into new fibres, we are able to save water, energy, and CO2 emissions.

  • Recycled Polyester

    Recycled polyester is made by melting down existing fabric and re-spinning it into new polyester fibre. These melted materials are often non-biodegradable, and may otherwise end up in the ocean.

    In case you didn’t know, if we continue at our current rate, then by 2050 there will be more plastic in the ocean than fish!!

  • Responsible Colours

    All of the dyes we use to develop our 5 hallmark colours are Oeko-Tex certified, meaning that they have been tested for harmful chemicals and do not compromise our planet! 

    In our denim range, we opted to use the original colour of the material rather than dyeing, saving the use of chemicals and water.

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Fostering Prosperity

Our fibres and organic materials are sourced and manufactured in Lahore, Pakistan, and Bandung, Indonesia, areas which we have chosen due to their rich history in textiles and the ability for us to make a real impact for the local populations. This has already begun – we are proud to have founded three dedicated SHIBUI micro-factories to support the local economies; investing in infrastructure and providing jobs for local unemployed men and women to earn a living for their families. They are trained by senior factory workers with industry experience. We would like to take you on a journey of the production of our garments, describing the job roles that each of our employees undertakes:

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Design Specialist

Our design specialist is involved from a very early stage in our process. Their job is to liaise with our designers in the UK to ensure that we are producing a garment which will eventually reflect exactly what had been envisioned

Pattern Maker

Our pattern maker is a skilled technician who is able to take the designer’s ideas and convert them into pattern samples. They compute dimensions for patterns according to sizes, and create a master plan for each size within our range of garments. It is also their responsibility to determine the best layout of pattern pieces to minimize the volume of material required in production.

Garment Technologist

Our garment technologist is on hand to provide technical support for the production of clothing, from design to manufacture. They have been trained to understand production processes, fabric properties, and manage costs. 

Graphic Designer

Our graphic designer is responsible for creating prints and graphics to liven up our garments. They have gained proficiency in a variety of CAD applications, and we hope they have built up a strong transferable skill set through learnings from the role. 

Quality Assurance

Our quality assurance team are responsible for monitoring, inspecting, and proposing new measures to improve our final products and processes. This team is required to allot particular focus on health and safety risks within the environment, and ensure that any potential hazards are eliminated before they arise.

Our manufacturing conditions are evaluated on a quarterly basis by several certification bodies.

Our production has been awarded with the following certifications:


Facilitating Circularity

Being a member of the Better Cotton Initiative, we are helping to ensure that the demand for Better Cotton reaches Better Cotton farmers and their communities. The membership contributions that we make help to fund field level advice and training on more sustainable practices for farmers, helping improve lives and livelihoods.

Our organic production is based on a system of farming that maintains and replenishes soil fertility without the use of toxic, persistent pesticides or synthetic fertilisers. Concurrently, there is a conscious procedure focussing on welfare standards for animal husbandry and genetically modified organisms.

  • Sustainable Development

    Through our Global Organic Textile Standard Certification, we have managed to ensure compliance with each of the 17 UN Sustainable Development goals. 

    “The implementation of GOTS reconciles the need of the textile industry for one global standard with consumers' desire for transparency. The increasing worldwide recognition and acceptance of GOTS confirms that these needs are being met. Our initial objective was to harmonize several different standards into one coherent label; this has become a reality. We continue to work to ensure that this common global standard satisfies the expectations of all stakeholders.”

  • Affordable clean energy and climate action

    Overconsumption depletes the planet's natural resources and accelerates climate change. This problem is epitomised by the seasonal models used within the fashion industry. We design authentic wardrobe staples that endure the test of time to lessen the harmful impacts of overconsumption.

    Our clothing is produced using premium fabrics and is expertly tailored to be worn season after season. Sustainability is always in style.

  • Provoking Prosperity

    By creating employment both internally and externally through our supply chain and logistical partners, we are committed to making a contribution towards the construction of a sustainable local economy in our manufacturing regions.

    A successful economy depends on sustainable growth, which also enables us to keep generating employment within our sector. We also ensure that the manufacturers we work with strongly uphold these standards in terms of the pay and working conditions for their employees.